A PRIVATE GROWTH ECOSYSTEM INSIDE EXP REALTY
YOU CAN JOIN EXP
ANYWHERE.
BUT YOU DO NOT HAVE
TO BUILD ALONE
AORE Collective is where solo agents, teams, and mega teams
go to produce more, lead better, and get where they're going faster
with fewer bruises.
THE REALITY
OPPORTUNITY IS
EVERYWHERE.SUPPORT RARELY IS.
A solo agent needs more than motivation. A team leader needs more than another agent.
A mega team leader needs more than production. At every stage, the pressure changes shape it never really goes away.
01
SOLO, AND IT SHOWS
Inconsistent months, no real plan, and confidence that rises and falls with the market.
02
LEADING, AND LONELY
You built a team, but it runs through you—every decision, hire, and fire handled personally.
03
BIG, AND STRETCHED THIN
The org chart grew, but clarity didn't—staff layers, multiple lead sources, and meetings that don't drive progress.
A sponsor gets you signed.
It doesn't get you built.
The real question isn't which brokerage — it's who is actually helping you build.
INTRODUCING AORE COLLECTIVE
A PRIVATE GROWTH
ECOSYSTEM INSIDE A
PUBLIC BROKERAGE
AORE Collective is a private growth ecosystem built inside a public brokerage. It serves solo agents, teams, and mega teams who
want more than a place to hang a license.
THE PLATFORM
WHAT EXP GIVES YOU
A cloud-based brokerage. Revenue share.
Stock and equity opportunities. Training.
A national and global network.
The infrastructure of one of the largest agent-centric brokerages
in the industry — available to you no matter who you sponsor with.
THE PATH
WHAT AORE COLLECTIVE GIVES YOU
The guide layer. Coaching that installs real systems.
A room of leaders who've actually built what you're trying to build. Support that's matched to your stage — not a generic welcome packet and a Facebook group.
EXP GIVES YOU THE PLATFORM
AORE COLLECTIVE GIVES YOU THE PATH.
BROKERAGE GROWTH . OPERATIONAL IMPLENTATION . LEADERSHIP . COACHING
THREE GUIDES.
THREE SPECIALTIES.
ONE ROOM.
BROKERAGE GROWTH
Brad Allen
Managing Partner, The ART of Real Estate Team at eXp Realty
Built and led a real estate organization from the ground up
Owner of a real, functioning brokerage — not a theory
Deep experience in production, culture, and team growth
Founder of multiple ancillary companies around the core business
Brad co-founded The ART of Real Estate on a simple idea: one agent can't be productive and give the level of service a client deserves. That belief built a full-service team, a brokerage, and the ancillary businesses around it. He knows what it actually takes to grow a real estate organization, because he's done it.
OPERATIONAL IMPLEMENTATION
Joel Perso
Founder, Growth Centric — Fractional COO for Real Estate Teams
10+ years as a COO across three companies
Helped scale a media company into 50+ markets, later acquired by Zillow Group
Built senior leadership for an 8-figure virtual staffing company
Specializes in installing systems, staffing, and accountability
Joel has spent his career turning vision into execution — starting in real estate operations, then scaling companies through structure most leaders never get around to building. He founded Growth Centric to bring that same fractional-executive discipline directly to real estate teams.
LEADERSHIP COACHING
Wayne Salmans
Founder, Hero Nation Coaching · Author, Speaker, Private Advisor
Coach and advisor to thousands of agents, team leaders, and founders
Author of The Art of Getting Back Up
Keynote speaker and private advisor to high performers
Systems-over-emotion approach to leadership and performance
Wayne's work is built around one idea: mindset, skillset, and toolset all have to grow together, or the business outgrows the leader. He's spent years helping agents, brokers, and business owners think clearer, lead stronger, and make better decisions without the hype.
What He Brings To The
Collective
Brad helps you understand how to build the business — production, culture, structure, and the decisions that come with owning a real, growing organization.
What He Brings To The
Collective
Joel helps you install the systems to run it — operations, staffing, structure, and the accountability that lets a business run without living entirely in your head.
What He Brings To The
Collective
Wayne helps you become the leader who can carry it — the mindset, the decision-making, and the resilience to lead a growing business without burning out doing it.
BUILT BY STAGE
SUPPORT THAT MATCHES
WHERE YOU ARE.
Solo agent, team leader, or mega team owner—the problems are
different, so the support has to be too. Choose your stage below.
Stage 01
Solo Agents
For agents who want more production, more confidence, and a system they can actually repeat — without building a team yet.
Likely Struggling With
-Inconsistent production and no clear plan
-Weak database, weak follow-up
-Limited accountability and support
AORE Helps You
-Install a repeatable production system
-Build real confidence through coaching, not hype
-Use AI and tools without the guesswork
Stage 02
Teams
For team leaders who want stronger agents, tighter operations, and a business that doesn't depend entirely on them.
Likely Struggling With
The leader is still the bottleneck
Hiring is reactive, onboarding is incomplete
Systems live in the leader's head
AORE Helps You
-Install a real operating system for the team
-Build hiring, onboarding, and accountability rhythms
-Get coaching for you and your agents
Stage 03
Mega Teams
For high-producing teams, expansion teams, and teamerages that need strategy, structure, and scale support.
Likely Struggling With
-Staff layers and unclear org structure
-Weak middle management, culture drift
-Growth that creates drag instead of freedom
AORE Helps You
-Get strategic thought partnership, not just a call
-Redesign the org chart and role clarity
-Integrate AI and systems across departments
WHAT'S INSIDE
WHAT YOU GET INSIDE
AORE COLLECTIVE
Not theory. Not hype. A working stack of coaching, courses, tools, and implementation support—organized so you can find exactly what you need, when you need it.
01 Coaching & Community
- Weekly Tribe Call
- Weekly Team Leader Call
- Monthly Hot Seat Call
- Ask Wayne Anything Call
- New Partner Welcome Call
- New Partner Orientation
- One-on-One Coaching
- Private Advisory
- Team Leader Coaching
- Salesperson Coaching for Teams
- Individual Team Coaching Calls
- Team Coaching Forums
- Operations Coaching Forums
- Operations Staff Coaching
- Deal Doctor Sessions
- Listing Lab
- Buyer Conversion Lab
- Roleplay Room
- Revenue Share Builder Call
- Agent Attraction Office Hours
- Leadership Lab
- Operator/Integrator Roundtable
- Quarterly Planning Workshop
02 Courses & Training
- The Art of Getting Back Up
- Discover Your Big Why
- 8 Steps to $30 Million
- Hero Nation Coaches Two-Day Certification
- New Agent Fast Start
- Database to Deals
- Listing Machine
- Buyer Consultation Masterclass
- Seller Consultation Masterclass
- Client Whisperer
- AI-Powered Agent
- AI for Team Leaders
- Team Leader Operating System
- Recruiting Without Being Weird
- Follow-Up Fortune
- Personal Brand Bootcamp
- Speaker Training
- Keynote Speaker Training
- Boot Camp Training
- Difficult Conversations Training
- Hiring and Firing Masterclass
- Coach the Coach Training
- Team Culture Blueprint
- Operations Manager Training
- The Leverage Ladder
03 Tools & Templates
- Hiring Packets, Job Descriptions & Interview Questions
- Agent Business Plan
- 90-Day Production Plan
- Weekly Agent Scorecard
- Daily Success Checklist
- Listing Launch Checklist
- Buyer & Seller Consultation Packets
- Open House Conversion System
- Past Client Reactivation Scripts
- Database Cleanup Checklist
- CRM Setup Checklist
- Social Media Content Calendar
- Video Hook Library
- AI Prompt Library (Agents & Team Leaders)
- AI Client Communication Templates
- AI Listing Description Builder
- AI SOP Builder
- Recruiting Conversation Tracker
- Revenue Share Dream 100 List
- Team Meeting Agenda Templates
- One-on-One Meeting Template
- Operations Manual Template
- Onboarding Checklists (Agents & Staff)
- VA Task Library
- Lead Source ROI Calculator
- Profitability Review Worksheet
- Freedom Calendar Exercise
- Big Why Workbook
- Epic Life Heroic Planner
04 Implementation Support
- Virtual Assistant Help & VA Hiring Support
- VA Training
- Video Editing Help
- Website Help & Brand Audit
- AI Audit & Integration Help
- CRM Cleanup Sprint
- Content Setup Sprint
- Listing Marketing Kit
- Lead Follow-Up System Buildout
- Operations Audit
- Team Accountability Install
- Org Chart Review & Staff Role Clarity
- Team Meeting Cadence Install
- SOP Buildout
- Tech Stack Audit
- Google Business Profile Optimization
- Review Generation System
- Client Experience System
05 Events & Experiences
- Quarterly AORE Collective Fly-In
- Annual AORE Partner Summit
- Local Market Meetups
- Mastermind Dinners
- Content Creation Day
- AI Implementation Day
- Listing Bootcamp Day
- Team Leader Retreat
- Operations Retreat
- VIP Strategy Day with Wayne
- Team Intensive with Joel
- Brokerage/Team Growth Session with Brad
- Family/Freedom Event
- Agent Attraction Workshop
- Hero Awards / Recognition Night
WHY EXP + WHY AORE COLLECTIVE
THE PLATFORM GIVES YOU
OPPORTUNITY. THE RIGHT
ROOM TURNS IT INTO
MOVEMENT.
eXp Realty provides the brokerage platform: a cloud-based model, training through eXp University, transaction and broker support, revenue share, equity opportunities through the Agent Equity Program, and a collaborative network that spans dozens of countries.
AORE Collective sits on top of that platform — the private support ecosystem that helps you actually use what eXp offers, instead of leaving it on the table.
eXp's multi-tier revenue — share model rewards agents who sponsor and support other agents, with deeper tiers unlocking through production or team growth.
Equity Opportunities — agents can earn eXp stock through the Agent Equity Program and production-based awards, including the ICON Agent Award for top performers.
Training & Tools — eXp University, mentor programs, and a marketing toolkit are part of the platform for every agent.
Cloud Infrastructure — a 100% commission model after cap, without the overhead of a traditional brick-and-mortar office.
What AORE Adds On Top
Coaching that installs the systems to actually use revenue share, equity, and training — instead of letting them sit unused. Community that keeps you accountable. Implementation support that gets things done, not just planned.
Income, revenue share, and equity results are not guaranteed and vary by agent. They depend on individual effort, skill, market conditions, and business decisions. AORE Collective and eXp Realty do not promise specific earnings, production, or stock outcomes for any agent.
FAQ
STRAIGHT ANSWERS,
BEFORE YOU ASK.
Is AORE Collective a brokerage?
No. eXp Realty is the brokerage — the licensed, regulated platform you join. AORE Collective is the private growth ecosystem you plug into once you're there: coaching, tools, systems, and support built for your stage.
Do I have to be a top producer to join?
No. AORE Collective is built for solo agents just getting consistent, teams working through growing pains, and mega teams managing real complexity. The support is matched to where you are, not gated behind a production number.
Is this only for solo agents?
Not at all. It's built in three stages: Solo Agents, Teams and Mega Teams. Each with it's own offers, calls and coaching matched to what that stage actually needs.
What if I already have a Team?
Then the Teams stage is built for you, Team Leader coaching, operations support, hiring systems, and accountability structures to get the business out of your head and into a system your team can run.
What If I run a Mega Team?
The Mega Team stage gives you private advisory access to Brad, Joel, and Wayne directly, plus operations audits, org chart redesign, and strategic planning built for real organizational complexity.
Is this replacing eXp training?
No. eXp University and eXp's brokerage-level training stay exactly where they are. AORE Collective adds a private layer on top - Coaching, Implementation, and Community that goes further than any brokerage-wide training can.
What makes AORE Collective different from joining eXp under someone else?
Most sponsors give you a welcome message and a login. AORE Collective gives you weekly calls, real coaching from three different specialities, a full library of tools and courses, and implementation support - the actual guide layer most agents never get.
Do I get access to Brad, Joel, and Wayne?
Yes, matched to your stage. Solo agents and teams engage through group calls, forums, and coaching; Mega teams get direct advisory access to all three.
Do you help with AI, Hiring, Systems, and Operations?
Yes, across every stage. All audits and prompt libraries, hiring packets and masterclasses, CRM cleanups, SOP buildouts, and full operations audits for larger teams are all part of the stack.
Do you help with revenue share and agent attraction?
Yes, Revenue Share Builder calls, a Dream 100 workshop, agent attraction scripts, and office hours are built into the Collective - helping you understand and use eXp's revenue share model well.
Are income or revenue share results guaranteed?
No. Income, revenue share, and equity results vary by agent and are never guaranteed by AORE Collective or eXp Realty. They depend on your own production, effort, and market. We'll always be straight with you about that.
What is the final step If I am interested?
Schedule a conversation. We'll talk through your stage, what you're building, and whether AORE Collective is the right room for you - no pressure, no pitch.
YOU DO NOT NEED TO
BUILD YOUR NEXT
CHAPTER ALONE.
Let's talk through your stage, your goals, and whether AORE Collective is the
room you've been looking for.